Transforming Lead Generation for a New York Plastic Surgery Clinic: 7 High-Value Procedures in a Month
Company Background & History
Dr. Rachel Levine is a premier plastic surgeon in New York City, specializing in high-value procedures such as breast augmentation, rhinoplasty, and liposuction. Established in 2010, the clinic is known for its top-tier services and outstanding patient care.
Despite their high-quality services, Dr. Rachel Levine struggled with maintaining a steady influx of high-value patients, leading to revenue fluctuations and underutilized surgical schedules.
Problem
The clinic faced challenges in attracting and converting high-value leads, resulting in inconsistent monthly revenues
Difficulty attracting high-value patients
Fluctuating monthly revenue
Underutilized surgical schedules
Inefficient lead conversion process
The clinic's owner, Dr. Rachel Levine, connected with us after we reached out through a cold call. Intrigued by our successful campaigns for other medical practices and our pay-on-results-only model, he decided to explore our services further.
And what was next?
During our initial consultation, we identified that Dr. Rachel Levine had minimal digital marketing efforts and lacked a targeted strategy to attract high-value leads. Their online presence was not optimized, and they had no systematic follow-up process for potential patients.
Our Plan to Solve the Problem
Develop a Targeted Digital Marketing Strategy:
Create targeted Facebook and Instagram ad campaigns focused on high-value procedures.
Develop compelling ad creatives and messaging to attract potential patients.
Set up a dedicated landing page to capture and qualify leads.
Optimize Online Presence:
Enhance the clinic’s website SEO to improve organic search visibility.
Update the website to highlight patient testimonials and before-and-after photos of high-value procedures.
Lead Management System:
Implement a CRM to track and nurture leads.
Set up automated follow-up emails and messages to engage potential patients.
We began by conducting a detailed market analysis to identify the ideal patient profile for Elite Aesthetics. We then created and launched targeted ad campaigns on Facebook and Instagram, emphasizing the clinic's expertise and success stories. The website was optimized, and a CRM system was implemented to manage and nurture leads effectively.
Results
External Transformation:
Generated 180 high-quality leads.
Secured 35 consultations with potential patients.
Closed 7 high-value procedures, each averaging $10,000.
Internal Transformation:
Dr. Rachel Levine and her team experienced reduced stress and increased confidence in their business's financial stability.
The steady flow of high-value procedures allowed for better planning and resource allocation.
Improved team morale and a renewed focus on patient care
© 2023 Natanyos FZCO - All Rights Reserved.
© 2018 Natanyos Marketing Limited - All Rights Reserved
Transforming Lead Generation for a New York Plastic Surgery Clinic: 7 High-Value Procedures in a Month
Company Background & History
Dr. Rachel Levine is a premier plastic surgeon in New York City, specializing in high-value procedures such as breast augmentation, rhinoplasty, and liposuction. Established in 2010, the clinic is known for its top-tier services and outstanding patient care.
Despite their high-quality services, Dr. Rachel Levine struggled with maintaining a steady influx of high-value patients, leading to revenue fluctuations and underutilized surgical schedules.
Problem
The clinic faced challenges in attracting and converting high-value leads, resulting in inconsistent monthly revenues
Difficulty attracting high-value patients
Fluctuating monthly revenue
Underutilized surgical schedules
Inefficient lead conversion process
The clinic's owner, Dr. Rachel Levine, connected with us after we reached out through a cold call. Intrigued by our successful campaigns for other medical practices and our pay-on-results-only model, he decided to explore our services further.
And what was next?
During our initial consultation, we identified that Dr. Rachel Levine had minimal digital marketing efforts and lacked a targeted strategy to attract high-value leads. Their online presence was not optimized, and they had no systematic follow-up process for potential patients.
Our Plan to Solve
the Problem
Develop a Targeted Digital Marketing Strategy:
Create targeted Facebook and Instagram ad campaigns focused on high-value procedures.
Develop compelling ad creatives and messaging to attract potential patients.
Set up a dedicated landing page to capture and qualify leads.
Optimize Online Presence:
Enhance the clinic’s website SEO to improve organic search visibility.
Update the website to highlight patient testimonials and before-and-after photos of high-value procedures.
Lead Management System:
Implement a CRM to track and nurture leads.
Set up automated follow-up emails and messages to engage potential patients.
We began by conducting a detailed market analysis to identify the ideal patient profile for Elite Aesthetics. We then created and launched targeted ad campaigns on Facebook and Instagram, emphasizing the clinic's expertise and success stories. The website was optimized, and a CRM system was implemented to manage and nurture leads effectively.
Results
External Transformation:
Generated 180 high-quality leads.
Secured 35 consultations with potential patients.
Closed 7 high-value procedures, each averaging $10,000.
Internal Transformation:
Dr. Rachel Levine and her team experienced reduced stress and increased confidence in their business's financial stability.
The steady flow of high-value procedures allowed for better planning and resource allocation.
Improved team morale and a renewed focus on patient care
© 2023 Natanyos FZCO - All Rights Reserved.
© 2018 Natanyos Marketing Limited - All Rights Reserved