Revitalizing Hardwood Flooring Business: Generating 8 High-Value Projects in a Month
Results
External Transformation:
Generated high-quality leads
Secured appointments with potential clients
Closed high-value projects, each averaging $8,000
Internal Transformation:
John and his team experienced a significant reduction in financial stress
The consistent flow of projects allowed the business to plan and grow confidently
Improved morale and confidence in the business's future
Company Background & History
Hardwood Floors Inc. is a family-owned business based in Atlanta, GA, specializing in high-quality hardwood floor installations and refinishing services. Established in 2005, the company has built a solid reputation for excellence and craftsmanship.
Despite their excellent reputation, Hardwood Floors Inc. was struggling to consistently attract high-value clients and fill their project pipeline.
Problem
The company was experiencing fluctuating demand, leading to periods of low project volume. This inconsistency was causing financial stress and uncertainty for the business.
Difficulty in reaching high-value clients
Periods of low project volume
Financial stress and uncertainty
Inconsistent lead generation
The owner, John, connected with us after we reached out through a cold call. He was intrigued by our successful campaigns for similar businesses in the home services industry and was particularly interested in our pay-on-results-only model.
And what was next?
Upon initial consultation, we discovered that Hardwood Floors Inc. had a strong local reputation but lacked an effective online presence and digital marketing strategy. Their previous marketing efforts were sporadic and not targeted towards high-value clients.
Our Plan to Solve the Problem
Develop a Comprehensive Digital Marketing Strategy:
Target high-value clients through Facebook and Instagram ads
Create compelling ad creatives and messaging focused on quality and craftsmanship
Implement a targeted landing page to capture leads efficiently
Optimize Online Presence:
Improve website SEO to attract organic traffic
Enhance the website to highlight high-value projects and client testimonials
Lead Management System:
Implement a CRM to track and nurture leads
Set up automated follow-up emails to engage prospects
We started by conducting a thorough market analysis to identify the ideal customer profile for Hardwood Floors Inc. We then created a series of targeted ad campaigns on Facebook and Instagram, emphasizing the quality of their work and showcasing before-and-after photos of their projects. We also optimized their website and set up a CRM system to manage and nurture leads.
Revitalizing Hardwood Flooring Business: Generating 8 High-Value Projects in a Month
Company Background & History
Hardwood Floors Inc. is a family-owned business based in Atlanta, GA, specializing in high-quality hardwood floor installations and refinishing services. Established in 2005, the company has built a solid reputation for excellence and craftsmanship.
Despite their excellent reputation, Hardwood Floors Inc. was struggling to consistently attract high-value clients and fill their project pipeline.
Problem
The company was experiencing fluctuating demand, leading to periods of low project volume. This inconsistency was causing financial stress and uncertainty for the business.
Difficulty in reaching high-value clients
Periods of low project volume
Financial stress and uncertainty
Inconsistent lead generation
The owner, John, connected with us after we reached out through a cold call. He was intrigued by our successful campaigns for similar businesses in the home services industry and was particularly interested in our pay-on-results-only model.
And what was next?
Upon initial consultation, we discovered that Hardwood Floors Inc. had a strong local reputation but lacked an effective online presence and digital marketing strategy. Their previous marketing efforts were sporadic and not targeted towards high-value clients.
Our Plan to Solve
the Problem
Develop a Comprehensive Digital Marketing Strategy:
Target high-value clients through Facebook and Instagram ads
Create compelling ad creatives and messaging focused on quality and craftsmanship
Implement a targeted landing page to capture leads efficiently
Optimize Online Presence:
Improve website SEO to attract organic traffic
Enhance the website to highlight high-value projects and client testimonials
Lead Management System:
Implement a CRM to track and nurture leads
Set up automated follow-up emails to engage prospects
We started by conducting a thorough market analysis to identify the ideal customer profile for Hardwood Floors Inc. We then created a series of targeted ad campaigns on Facebook and Instagram, emphasizing the quality of their work and showcasing before-and-after photos of their projects. We also optimized their website and set up a CRM system to manage and nurture leads.
Results
External Transformation:
Generated 142 high-quality leads
Secured 28 appointments with potential clients
Closed 8 high-value projects, each averaging $8,000
Internal Transformation:
John and his team experienced a significant reduction in financial stress
The consistent flow of projects allowed the business to plan and grow confidently
Improved morale and confidence in the business's future
© 2023 Natanyos FZCO - All Rights Reserved.
© 2018 Natanyos Marketing Limited - All Rights Reserved
© 2023 Natanyos FZCO - All Rights Reserved.
© 2018 Natanyos Marketing Limited - All Rights Reserved