Revitalizing Hardwood Flooring Business: Generating 8 High-Value Projects in a Month

Results

External Transformation:

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Generated high-quality leads

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Secured appointments with potential clients

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Closed high-value projects, each averaging $8,000

Internal Transformation:

  • John and his team experienced a significant reduction in financial stress

  • The consistent flow of projects allowed the business to plan and grow confidently

  • Improved morale and confidence in the business's future

Company Background & History

Hardwood Floors Inc. is a family-owned business based in Atlanta, GA, specializing in high-quality hardwood floor installations and refinishing services. Established in 2005, the company has built a solid reputation for excellence and craftsmanship.

Despite their excellent reputation, Hardwood Floors Inc. was struggling to consistently attract high-value clients and fill their project pipeline.

Problem

The company was experiencing fluctuating demand, leading to periods of low project volume. This inconsistency was causing financial stress and uncertainty for the business.

Difficulty in reaching high-value clients

Periods of low project volume

Financial stress and uncertainty

Inconsistent lead generation

The owner, John, connected with us after we reached out through a cold call. He was intrigued by our successful campaigns for similar businesses in the home services industry and was particularly interested in our pay-on-results-only model.

And what was next?

Upon initial consultation, we discovered that Hardwood Floors Inc. had a strong local reputation but lacked an effective online presence and digital marketing strategy. Their previous marketing efforts were sporadic and not targeted towards high-value clients.

Our Plan to Solve the Problem

Develop a Comprehensive Digital Marketing Strategy:

  • Target high-value clients through Facebook and Instagram ads

  • Create compelling ad creatives and messaging focused on quality and craftsmanship

  • Implement a targeted landing page to capture leads efficiently

Optimize Online Presence:

  • Improve website SEO to attract organic traffic

  • Enhance the website to highlight high-value projects and client testimonials

Lead Management System:

  • Implement a CRM to track and nurture leads

  • Set up automated follow-up emails to engage prospects

We started by conducting a thorough market analysis to identify the ideal customer profile for Hardwood Floors Inc. We then created a series of targeted ad campaigns on Facebook and Instagram, emphasizing the quality of their work and showcasing before-and-after photos of their projects. We also optimized their website and set up a CRM system to manage and nurture leads.

Revitalizing Hardwood Flooring Business: Generating 8 High-Value Projects in a Month

Company Background & History

Hardwood Floors Inc. is a family-owned business based in Atlanta, GA, specializing in high-quality hardwood floor installations and refinishing services. Established in 2005, the company has built a solid reputation for excellence and craftsmanship.

Despite their excellent reputation, Hardwood Floors Inc. was struggling to consistently attract high-value clients and fill their project pipeline.

Problem

The company was experiencing fluctuating demand, leading to periods of low project volume. This inconsistency was causing financial stress and uncertainty for the business.

Difficulty in reaching high-value clients

Periods of low project volume

Financial stress and uncertainty

Inconsistent lead generation

The owner, John, connected with us after we reached out through a cold call. He was intrigued by our successful campaigns for similar businesses in the home services industry and was particularly interested in our pay-on-results-only model.

And what was next?

Upon initial consultation, we discovered that Hardwood Floors Inc. had a strong local reputation but lacked an effective online presence and digital marketing strategy. Their previous marketing efforts were sporadic and not targeted towards high-value clients.

Our Plan to Solve

the Problem

Develop a Comprehensive Digital Marketing Strategy:

  • Target high-value clients through Facebook and Instagram ads

  • Create compelling ad creatives and messaging focused on quality and craftsmanship

  • Implement a targeted landing page to capture leads efficiently

Optimize Online Presence:

  • Improve website SEO to attract organic traffic

  • Enhance the website to highlight high-value projects and client testimonials

Lead Management System:

  • Implement a CRM to track and nurture leads

  • Set up automated follow-up emails to engage prospects

We started by conducting a thorough market analysis to identify the ideal customer profile for Hardwood Floors Inc. We then created a series of targeted ad campaigns on Facebook and Instagram, emphasizing the quality of their work and showcasing before-and-after photos of their projects. We also optimized their website and set up a CRM system to manage and nurture leads.

Results

External Transformation:

  • Generated 142 high-quality leads

  • Secured 28 appointments with potential clients

  • Closed 8 high-value projects, each averaging $8,000

Internal Transformation:

  • John and his team experienced a significant reduction in financial stress

  • The consistent flow of projects allowed the business to plan and grow confidently

  • Improved morale and confidence in the business's future

Contact Us

Call us at: +1 239-260-4108

Mail us at: [email protected]

© 2023 Natanyos FZCO - All Rights Reserved.

© 2018 Natanyos Marketing Limited - All Rights Reserved

Contact Us

Call us at: +1 239-260-4108

Mail us at: [email protected]

© 2023 Natanyos FZCO - All Rights Reserved.

© 2018 Natanyos Marketing Limited - All Rights Reserved